How to sell mugs online? Start selling drinkware online if you want to make money from the comfort of your own home. Personalized mugs are not only a treasured personal item for all hot drink aficionados; they are also a genuine gift-giving staple. In this article, I will show you where to get coffee mugs to sell, how to make them without any design experience, and how to effectively market them to your clients. And how you may achieve all of that for just a $0 investment.
You could be thinking, Okay, selling mugs seems like a good business idea, but I do not have a cup supply or a sublimation printer. There is no need to be concerned! That is what we are here for. We will handle the production of blank goods, packaging, and shipping them out to your client. Just handle the creative and marketing side of your business. Your consumers will not see our name connected to your items at any time as Printful is a white-label partner.
Researching The Market
I have launched one of the more well-known marketplaces in the United States—Etsy. Etsy is a good option since you can see which items are showing up for each search term and how successful they are in terms of sales.
My keyword is a coffee mug, and I’m simply going to start my research by typing in the term coffee mug. We can see some of the most common searches that include our keyword coffee mug in the drop-down menu. Let’s have a look at the keyword father’s day for a coffee cup for dads. This implies you may sell this product all year round, not just during Father’s Day or birthdays.
The majority of these designs are text-based, and they feature amusing or meaningful quotations. It’s illegal to steal a design, so keep that in mind if you’re planning on using one. Instead, use the designs that are performing well as an inspiration.
Once you have identified a possible topic, such as coffee mugs for dads, the next step is to select a suitable mug design. I observe that the majority of the items on Etsy are white ceramic mugs based on a quick examination. I will choose a white ceramic cup with color inside for my own product to meet customers’ expectations.
When choosing a mug type, consider how and when your consumers will use it. So, for example, if I wanted to make mugs for campers who adore my company, I would pick the enamel cup. The enamel cup is lightweight and long-lasting, making it ideal for camping enthusiasts.
Picking The Right Mug
We have a large offering of items to select from, including numerous mugs for every preference.
You will find traditional choices like the 11oz and 15oz all-white ceramic mugs. An 11-ounce ceramic cup with a vibrant interior is also a fun variation on the conventional. You may select from among several options, including the enamel travel mug that is always ready for Instagram. Or surprise your clients with the gleaming black magic mug, which reveals your unique designs when exposed to hot liquids.
Consider which kind of cup is best for your store depending on its target audience and niche. Mug design may be a practical item as well as a great present, especially with a custom made. This implies you can sell mugs that are tailored to a certain style or that match a certain holiday or occasion. Now that we have determined the type of mug to sell, I recommend we conduct some research and see what people want right now in order to choose a particular specialty for your mugs.
Creating A Design
To design your business, you will need to go through these three phases:
- Make a product template
- Adding a design to the product
- Save the template
To make a design for your mug, go to your Printful Dashboard and select Product templates on the side menu. The reason we are using product templates is that you may push them to various shops after they have been made.
Check out file requirements if you are designing something without Printful’s Design Maker. These standards will ensure that your product looks exactly as you intended. You may download the print file template, which is in the correct size and format for easier printing.
Market Your Mug
Coming up with a marketing strategy, there are various areas to cover:
Whom Are You Selling To?
It is more likely to market this particular mug as a present for dads. The purchasers of these mugs will most often be partners, children, friends, or relatives of the gift recipient.
It is critical to first figure out who your target audience is. It will not matter how amazing your product pictures, descriptions, or pricing are if you market to the incorrect crowd; they will not be interested in buying it. So, if you already have a niche in mind, consider—who will purchase this?
When Are Consumers Most Likely To Purchase Your Product?
Let’s consider the various possibilities for giving such a cup. So, the first idea that springs to mind is Father’s Day, which is a day dedicated to fatherhood. The winter holidays are another good example since a cute mug is ideal for the chilly months. Your clients may give mugs to fathers on their birthdays at any time of year, as well.
What Keywords Should You Use To Promote Your Product?
Keywords are words that assist search engines to determine the sort of items your store sells and who your product is intended for. To ensure that potential consumers may locate your product, it is critical to do keyword research.
The inclusion of product keywords in your advertisement is necessary because these describe both how the item looks and who it’s for. We could try looking up terms like father’s day gift, gift for dad, gift for father from wife, gift for dad from husband, present for a new father, and Christmas present for Dad. Not all of these words will be useful; however, with keyword research, we can refine them.
Google Trends is an excellent tool for keyword research. Choose the Worldwide region and a time frame of 12 months after you enter your term. A graph, a world map, and two boxes of related subjects and related queries appear on the screen.